CBD has gone from virtual obscurity to news headlines and a billion-dollar global industry. Kids with epilepsy can use it as an alternative to seizure medication, while insomniacs can get a full night’s sleep using the oil. CBD is a practical miracle supplement, with only a handful of side effects compared to mainstream medication for anxiety or insomnia. Since 2014, the number of Google searches for CBD has increased exponentially. As you can see by […]

Product formulation is the understanding of how materials behave and interact to provide enhanced properties, improved processing and delivery of an active ingredient in a convenient and useable form. Although specific approaches can vary, most companies that repeatedly deliver successful products to market share certain strategies. Below are best practices: Start with your users’ need and frustrations in mind Use market research and your own users’ feedback (Do not innovate in a vacuum) Communicate regularly, […]